@FireflyMillwardBrown: Digital Coordinator.

(WESTPORT, CONNECTICUT)

Member of the Digital SWAT team and Innovation Committee. Designed and implemented an online recruiting platform using Facebook, LinkedIn, Twitter and Craigslist developed to attract highly engaged, first-time research participants. Managed all of the operational aspects of the targeting process, including liaising with vendors on project needs, setting up the landing pages, programming surveys, creating and placing ads using social media, selecting and scheduling respondents. Conducted competitive analysis of marketing research and consulting firms. Participated in workshops and seminars in the digital, social media and multicultural spaces such as WPP/Kantar’s Online Video Summit, ad:tech, Social Media Week, Internet Week, and Advertising Week.

Client Marketing Coordinator.

Supported qualitative and quantitative Client Marketing teams in designing and writing proposals and presentations, interacting with clients to determine project viability, working with Project Management teams and moderators to select optimal research design. Role required strong sense of prioritization by fielding a myriad of marketing requests from management, moderators, and PMs. Designed and implemented proposal, capabilities and presentation templates. Leveraged experience in creating video deliverables for proposals and client studies to assist in developing standardized video process and output.  Clients included Procter & Gamble, Microsoft, Yahoo, Diageo, Nike, Oppenheimer Funds, McDonald’s, Lexus, Starbucks, PepsiCo, American Express and Pfizer.

AD AGE: How Brands Must Adapt to the 'New Majority Marketplace'

There is a race to evolve the multicultural-marketing paradigm. General-market and multicultural agencies are competing in the first heat, and brands are next.

The Language of Love in Social Media: New Rules for Brand Engagement

Played an integral role in conceptualizing and conducting the first global qualitative research study into consumers’ and corporate executives’ attitudes and behaviors towards brands in social media. The study spanned 15 countries and was the cornerstone for the Firefly brand launch. Created the presentation deliverables and graphics presented by Millward Brown and Firefly’s CEOs at leading industry conferences, including ad:tech and ESOMAR. Pioneered the design of an automated viral recruiting technique and co-developed interactive video grids, both of which harness the power of the web for a more insightful and cost-effective recruiting process.